Rolex was founded by Hans Wilsdorf more than a century ago. Drawing from traditions to drive to innovation and pushing back the limits to inspire are the convictions that enabled Rolex to create an exceptional product. Rolex watches are designed and built to last thanks to the dedicated watchmakers, designers and engineers whose skills and knowledge are transferred into each and every Rolex timepiece. Rolex is proud to present the work of these outstanding specialists and Goeres Horlogerie is honored to be one of the official retailers allowed to sell and maintain these watches.

Goeres Horlogerie was founded in 1956, selling Swiss timepieces from Rolex. In 2007 under the leadership of Robert Goeres, the Horlogerie moved to the city Center of Luxembourg representing a few renowned brands. Beginning of 2016, the Boutique was completely transformed and represented only Rolex and Patek Philippe.

In 2019 the vision of creating mono-brand boutiques became a reality and both brands were divided into two different stores. The Patek Philippe Boutique remained at the known location in the middle of the rue Philippe II and the Rolex Boutique, together with its sister-brand Tudor, was introduced at the historical location “Groussgaaseck”.